Case Study
Limbic System Rewire
How 3+ years of systematic Meta advertising generated 41,000+ leads for a health & wellness education brand at an average cost per lead of $10.85.
Total Leads
41,000+
Total Ad Spend
$3,036,796
Avg. Cost Per Lead
$10.85
Limbic System Rewire is a health and wellness education brand specialising in neurological healing approaches for people dealing with food sensitivities, mold illness, SIBO and chemical sensitivities. Over three years of continuous Meta advertising, we built a scalable lead-generation engine that has run 199 campaigns and generated more than 41,000 leads.
The Challenge
Health and wellness education is a trust-heavy, awareness-driven category — prospects need to see themselves in the story before they'll hand over their details. Limbic System Rewire needed a paid strategy that could generate a consistent, scalable flow of qualified leads across multiple offers, sustainably, over the long term.
The Strategy
We built a systematic hook-and-angle testing framework — each creative variation tracked under a dedicated naming convention so performance could be isolated and compared cleanly. Campaigns ran across broad audience targeting (ages 28-60), interest-based segments and retargeting funnels, with multiple lead magnets deployed simultaneously to capture prospects at different stages of awareness.
- Systematic hook-and-angle creative testing framework
- Broad audience targeting validated as the primary growth channel
- Multiple simultaneous lead magnets (food sensitivity challenge, brain rewiring workshop)
- Continuous testing across a 3+ year account history
Creative Approach
The best-performing creative combined direct-to-camera video testimonials with emotionally resonant, condition-specific copy and a pattern-interrupt hook designed to stop the scroll. Video and static image formats ran in parallel, each isolated by the hook-and-angle framework below.
Results
$2.26 Best CPL
The strongest-performing ad set achieved a best-ever cost per lead of $2.26.
75M+ Impressions
Total lifetime ad impressions, reaching 8.6 million unique individuals.
199 Campaigns
Run over 3+ years of continuous, systematically tested Meta advertising.
Key Takeaways
Three pillars underpin this account's long-term performance: a systematic hook-and-angle testing framework that isolates winning creative with statistical clarity, multiple simultaneous lead magnets that reduce dependency on any single offer, and a validated broad-audience strategy that lets Meta's algorithm find buyers at scale without restrictive interest targeting.